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Pulse helps small businesses get a better grasp on their incoming and outgoing funds. Pulse was created to be an easy to use cash management tool. Users can quickly review their current financial standing and see future payments and more. The application also provides day to day as well as week to week snapshots. The user can get updates or see where their cash on hand is currently before making any financial decisions. While many business owners are very good at what they do, not all are good at handling money related affairs. Pulse simplifies the process so anyone can see how they are doing when they need to.

A small web design company called Clear Function, LLC. Created Pulse in October of 2007. The first version was developed and launched in just one month. The concept was born out of a need actually felt by the creators. Clear Function needed a better way to see their cash flow and monitor finances on a day to day basis. The result of their need was Pulse, which has become a helpful tool for many others. In June 2011 Pulse raised $9 million in its Series A funding.

There are many internet applications designed to help businesses monitor their finances and manage cash flow. However, some of these are very complicated and require some understanding of bookkeeping. Pulse is intended to allow any small business owner a better way to manage their money that isn’t nearly as complicated. Rather than spending hours trying to figure out financial details for the day or week, users can quickly gather information and make good decisions about where they spend and save money.

Pulse offers user a very appealing blue, grey and black color scheme that makes it very easy to read charts and information. Items are laid out in simple columns. Although each tool provides users with a great deal of information and insight into their company’s finances, enough open space is used to prevent information overload. Users are pleasantly surprised with a logical, functional tool that anyone can learn to use quickly.

Users can create a Pulse account by clicking on the “Pricing and Signup” link found at the top right hand corner of the homepage. This takes the user to the pricing plan chart which includes four membership options. The user can click on the corresponding green “Sign up” button to continue after choosing a membership type. The registration form is very plain and asks for a first and last name, email address, company name, username, and password. The user can also choose their desired Pulse URL. A newsletter sign up check box is automatically checked and must be unchecked if the user does not wish to receive emails.

Pulse offers users four accounts to choose from. Each comes with a 30 day free trial. The first is the Solo membership which runs just under $10 a month. This membership includes up to one account, one user, 1 GB of file storage, multiple cash flow views, reports, and enhanced SSL security. The next membership is the Standard which cost just under $15 a month and upgrades to three users, three accounts, and 3 GBs of storage space. The Plus account costs just under $25 and includes up to 20 accounts, 10 users, and 10 GBs of storage space. The most expensive membership is the Premium, which costs just under $50. This membership includes up to 60 accounts, 20 users, and 20 GBs of file storage.

Pulse is designed for small businesses that need an easy way to manage their finances. The application includes many handy tools as well as a clear, concise organization that makes it easy for users to understand. Anyone can manage their business’ money through Pulse without spending a great deal of time learning the application.

• Check current cash on hand whenever you need it
• Enter payments and future payments
• Group income and expenses by project or category
• Mark items as active or inactive
• Choose from month or week cash flow views

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